I recently came across a quote by Stuart Henderson Britt that said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”
That made me laugh but it also got me thinking, who would want a business that is not well known?
I mean, how would you attract or entice new customers if people are not made aware about your products or services? Simply put, Advertising creates demand.
People only continue to read what interests them and in order for them to make that spontaneous purchase, you’ll need a good ad team to create engaging content.
When you break it down, what is required is an effective method of presenting information regarding what you have to offer, both inside and outside of the country.
The 3 R’s in relation to Advertising or Marketing.
REPETITION
It is essential to reach your audience multiple times. It is rare for someone to remember who you after only being exposed to what you have to offer, just once or twice.
REACH
The more people that are able to see your ad the better so cast that net as wide as you can and remember to focus on indoor and outdoor digital platforms and strategic locations that are essential for your target audience.
RELEVANCE
Is your product or service providing a solution to a problem or are you filling a need or desire? Understand your target market and provide a powerful, engaging and relevant message at all times.
Advertising helps to paint a favorable picture, keeps people informed of the latest offers, increases visibility and can even attract new partners to help expand a business.
Do you really need any more reasons to advertise your business?
The biggest worry or stumbling block is the pricing but like Henry Ford said himself “Stopping advertising to save money is like stopping your watch to save time.”
Here at 7Media we have an array of indoor and outdoor digital solutions to help you promote your business.
Our rate cards are based on the traffic or eyeballs available so you have the best chance possible to make the returns on your investment.
Call us now on 0702 177 177 for more info or for a free consultation and demonstration.
