When you ask an industry professional what the key to success in advertising is, you’ll most likely get an answer that echoes the mantra of Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer: “Nothing is more efficient than creative advertising.
A creative message gains more attention and positivity about the products or services that are being marketed.
It also puts the spotlight on the company as it gets noticed more than others, communicating consumer benefits through the story.
Here at 7Media, we work closely with our clients to ensure that their ideas are brought to life in such a way that their brand gets the attention it deserves.
Now, everyone can get an idea but not all can be creative about the way they present that idea. Creativity is said to work hand in hand with strategy. According to Jeff I. Richards “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.”
Strategy is basically a blueprint to help sell a given product to consumers. Advertising strategies include elements such as geographic location, perceived demographics of the audience, price points and what advertising media, such as outdoor or indoor advertising will be used to present the product.
Next time you have an idea, consider 7Media for your creative perspective and let us help you to deliver your ideas to the right target audience.
Not only will we bring your idea to life, we’ll create original ads that represent your brand and create a positive impact to your customers. We’ll also give you options for indoor advertising, such as our Eyepoint Units or outdoor advertising, such as our LED trucks.
For more information or to arrange a free demonstration of our products or services, call us now on 0702 177 177 or click the link below and fill out the form.