Connecting with your customers, understanding their needs and building lasting relationships will keep them coming back for more.
After all, customers are literally the backbone of your business. It would be difficult for your brand to grow without them and communicating with your audience is a key part of the route to success.
According to the Digital Marketing Specialist and freelance writer, Larry Alton “Knowing your customers lets you in on the secrets of what your specific audience loves to see and what annoys them. It gives you an insider perspective on the type of marketing content you need, the media sources you should be using, the sales conventions needed on your website, and the kinds of products and services you should be developing.”
Here are a few ideas on how to connect with you customers:-
Form filling – online habits, hobbies, interests, age, gender, shopping patterns etc.
If you ask the right questions, you can identify certain needs or requirements, but just remember not to be too intrusive.
Keep them updated – social media pages, email, forums, website etc.
Make sure your customers are being kept in the loop and let them know about promotions and/or new products and services.
Respond to requests quickly – questions, queries, concerns, complaints, refunds etc.
Excellent customer service is also an effective way of connecting with your customers so it is important to always respond in a timely and courteous manner.
Face-to-face interaction – as, when and where possible.
You have to make time for your customers. Show your appreciation and let people see who is behind the brand. According to SAS, “face-to-face interactions will remain the most important customer engagement channel.”
If you can’t find time to meet face-to-face then have a phone call or skype call with your customers. Build the trust and the loyalty will follow.
At 7Media we are proud of the relationships we are forging, connecting with our customers.
We have many references from satisfied clients that we would be happy to share with you.
For more information or to arrange a free demonstration of any of our products or services, call us now on 0702 177 177 or click the link below and fill out the form.