Happy New Year everyone. As you would expect following on from our last blog regarding outdoor digital advertising solutions, this month’s focus is on the indoor digital advertising side. We realised there was a gap in the market as people often rely on the screens on the wall or the “landscape screen up high” option. […]
Read MoreOUTDOOR DIGITAL FOR THE MASSES
At 7Media, our focus on outdoor digital advertising is for everyone. As the year draws to a close, we wanted to remind you of this fact. In order to change the mindset from a static, fixed poster billboard to a moving digital one, we believe it is our duty to provide solutions for all. This […]
Read MoreEFFECTIVE ADVERTISING VIA SOCIAL MEDIA
We all know that social media is an effective way of communication. As the years go by the platforms improve and more people use them. Most people spend at least a few hours on social media every day. At this present moment in time, Instagram seems to be the most used social media platform and […]
Read MoreCONNECTING WITH YOUR CUSTOMERS
Connecting with your customers, understanding their needs and building lasting relationships will keep them coming back for more. After all, customers are literally the backbone of your business. It would be difficult for your brand to grow without them and communicating with your audience is a key part of the route to success. According to […]
Read MoreCREATIVE AND EFFICIENT ADVERTISING
When you ask an industry professional what the key to success in advertising is, you’ll most likely get an answer that echoes the mantra of Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer: “Nothing is more efficient than creative advertising. A creative message gains more attention and positivity about the products or services that […]
Read MoreFUTURE OF OUTDOOR ADVERTISING
Outdoor advertising in Kenya has grown significantly over the years. The biggest platform currently is billboard advertising. They can be found on roadways or motorways, where your audience is receptive to the information provided. Another form of outdoor advertising is street pole or street lamp advertising. There are so many of these along sides of […]
Read MoreCHOOSING THE RIGHT ADVERTISING COMPANY
Choosing an advertising company that will meet your needs and expectations can be a tough task. Here are a few factors to consider when making such a decision: – I. Attitude & Approach It is crucial for them to have a positive attitude towards your business and your goals. Of course, you want to feel […]
Read MoreIMPORTANCE OF ADVERTISING
I recently came across a quote by Stuart Henderson Britt that said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” That made me laugh but it also got me thinking, who would want a business that is not well known? […]
Read MoreBRINGING MANHATTAN TO NAIROBI
Can you imagine Nairobi having its own Times Square? We think that would be an outdoor digital advertising dream come true. What comes to mind for you when you think of New York? The iconic sightseeing spectacles like the Empire State Building, Central Park, the Broadway Theatre and Times Square perhaps? To have another unique […]
Read MoreIS VIRTUAL REALITY THE NEW WAVE IN ADVERTISING?
What exactly is Virtual Reality you may ask? Well, V.R. basically gives you the sense of presence. A feeling that you’re really somewhere else. VR replaces a user’s entire surroundings with a complete simulated 3D setting, appealing to eyesight and hearing. So Virtual reality merging with advertisement might just be the key to successful adverts […]
Read MoreA.I. IN THE COMMUNITY
Have you ever at some point wondered what it would be like to work alongside Robots? Lol. You know what it’s like right, a friend or a colleague at work starts talking about how Artificial Intelligence (AI) will replace us all and be part of the moving digital era for our job opportunities. Sometimes […]
Read MoreTHE POWER OF #HASHTAG
The Power of # Hashtags for your products and services Click #this… #that…. All too familiar? Here’s what you need to know about the power of #Hashtags. Research has shown that Instagram and twitter posts that implement hashtags have engagement levels that are 12.6% higher than posts without hashtags. In as much as hashtags sounds […]
Read MoreWHY CONTENT REALLY IS THE KING
“Content is king” is now quite an old phrase and was coined from an article Bill Gates wrote some years back. So what does it mean and how is it related? Well, in a nutshell this was really his way of stating that the internet is a marketplace for content but of course it also […]
Read MoreCHANGING THE MINDSET IN DIGITAL ADVERTISING
At 7Media we aim to break the mould when it comes to digital adverting, digital signage or outdoor LED screens. This is why we have created a new loop option for our double sided DigiTruck and for our DigiBus for clients who may not have the budget to hire solely for their own products or […]
Read MoreWHY NOW IS THE RIGHT TIME TO ADVERTISE YOUR PRODUCTS OR SERVICES
7media Ltd is your one stop shop for all your indoor and outdoor digital or LED requirements. We bring you an array of new and exciting LED products, to showcase what you have across Kenya. 1. Price There is no point in bringing something new and exciting to market if it isn’t deemed to be […]
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