Happy New Year everyone. As you would expect following on from our last blog regarding outdoor digital advertising solutions, this month’s focus is on the indoor digital advertising side.  We realised there was a gap in the market as people often rely on the screens on the wall or the “landscape screen up high” option. […]

At 7Media, our focus on outdoor digital advertising is for everyone. As the year draws to a close, we wanted to remind you of this fact. In order to change the mindset from a static, fixed poster billboard to a moving digital one, we believe it is our duty to provide solutions for all. This […]

We all know that social media is an effective way of communication. As the years go by the platforms improve and more people use them. Most people spend at least a few hours on social media every day. At this present moment in time, Instagram seems to be the most used social media platform and […]

When you ask an industry professional what the key to success in advertising is, you’ll most likely get an answer that echoes the mantra of Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer: “Nothing is more efficient than creative advertising. A creative message gains more attention and positivity about the products or services that […]

Outdoor advertising in Kenya has grown significantly over the years. The biggest platform currently is billboard advertising. They can be found on roadways or motorways, where your audience is receptive to the information provided. Another form of outdoor advertising is street pole or street lamp advertising. There are so many of these along sides of […]

Choosing an advertising company that will meet your needs and expectations can be a tough task. Here are a few factors to consider when making such a decision: – I. Attitude & Approach It is crucial for them to have a positive attitude towards your business and your goals. Of course, you want to feel […]

I recently came across a quote by Stuart Henderson Britt that said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” That made me laugh but it also got me thinking, who would want a business that is not well known? […]

Can you imagine Nairobi having its own Times Square? We think that would be an outdoor digital advertising dream come true. What comes to mind for you when you think of New York? The iconic sightseeing spectacles like the Empire State Building, Central Park, the Broadway Theatre and Times Square perhaps? To have another unique […]

“Content is king” is now quite an old phrase and was coined from an article Bill Gates wrote some years back. So what does it mean and how is it related? Well, in a nutshell this was really his way of stating that the internet is a marketplace for content but of course it also […]